You know what you’re talking about. And your clients, your friends, and your colleagues trust your advice.
But online things seem different. How can you show you’re competent and credible?
You may feel like getting trust online from potential clients is difficult. But if you write right, it doesn’t need to be.
The key is to remember that you have to BUILD trust online. It isn’t automatic.
The philosopher Aristotle wrote there are three different ways of appealing to your audience.
You need to consider logic and emotion.