It’s a fast-paced, time-poor world where ATTENTION needs to be grabbed! And when we’re trying to do that, you’ve got just microseconds to be a success. That’s why creating email marketing headlines that have a high open rate are vital to growing one’s business but knowing the skills to make them a success is vital.
According to reports, 47 percent of people decide whether or not to open an email from the subject headline. Firstly, when considering that headline in an email blast, think of what you’re trying to get across.
This is how you are trying to ensure the person receiving the email believes they can benefit from opening it and reading it. It’s in their self interest to do so; someway, somehow it is going to be of benefit to them.
What Do You Need To Include To Peak Interest?
Self-interest works out of curiosity. To create email marketing headlines high open rate, you needsto trigger curiosity. And a desire to know about the information that is being offered.
It needs to give your reader a clue as to what that information is. If you like, it’s a hook to help bring them over to listen to what you’re saying. It only needs to be a nugget of the greater message. Just enough to make people want to know more. This is a real skill and real art to get right and the pressure is on to make it work because if it fails a potential client is gone.
Now what people like the most is an offer. Free stuff. Who doesn’t? That’s a way to pique interest and grab attention. Exactly the things we were just mentioning.
Telling the receiver that you’re giving away something in the subject headline is a strong and proven way to get them to look at your message. But of course you have to have something to give away! Something that the receiver will want or benefit from.
Why Greed Can Be Good
Greed is good, as the saying goes. People love the sense of getting more for less but don’t give away too much for free. You might do stuff for charity but you are not a charity. People also want an easy life so if you can impart the sense that what you have is going to make their life easier, then who won’t want it?
Being funny is also important. Being humorous in moderation and perhaps referring to a famously funny line from a movie or event, something which people will recognize, will bring them onside.
The key thing here is not to overdo do it. It can be a fine line between being annoying and being funny. Another way to succeed is to impart a sense of exclusivity, urgency and scarcity. We all want to feel we are special and have access to something that most people don’t. The idea is to get the receiver to “act now”, not to delay or put off so that the message, ultimately, can easily be ignored or forgotten.
The Fear Of Missing Out
FOMO is real as well, people! The fear of missing out is a powerful thing and no-one wants to miss the bait when it comes to a good offer.
Key phrases to use like deadlines, limited quantity and a set number are ways to trigger the response that the send is after.
One aspect of the bailout that is under-appreciated is the value of humanity. The receiver needs to know that there’s an actual person behind the offer, someone who is genuinely trying to get across something they are passionate about.
Keep It About ‘You’
It’s a good idea to tell the receiver about “you” in the message and to give them a sense of what you are like as a person.
This doesn’t need to be a 1,500-word biography of course! No-one needs to know what your first pooch was called. But just a couple of lines about you and what you are trying to do is going to make a key difference. Regular updates about your progress and/or your product is also a good way to build that relationship with your recipient. No-one wants old news so keeping the message fresh and up-to-date is vital.
In effect, you need to be like a news reporter reporting on your own status so be objective about yourself and direct. Successes are always worth trumpeting of course, there’s nothing wrong with putting your achievements out there.
Why Is Social Proof Important?
Social proof is another concept to be aware of. Many people behave with herd instincts. If we learn someone is behaving in a certain way because either they are successful or they are doing something also perceived to be successful, more and more people are likely to get on board. In the message it’s a good thing to highlight others, case studies, who have benefitted from your skills or product. If people see a good thing, they want that good thing.
Tell A Good Story
Generally, people like stories, too. Telling the story of yourself, your product, your skills will impress the receiver. Your personal development is almost certainly a much more impressive story than you give yourself credit for. You’ve worked hard and struggled and sweated hard to get where you are. Tell that story – briefly! And people will be impressed.
Personalizing emails can be successful of course. If you can send it to a recipient by their first name you’re are being far more direct than referring to them as Ms, Miss, Madam, or Sir. Here are some successful examples of emails:
Example of FOMO
Warby Parker: “Uh-oh, your prescription is expiring”
JetBlue: “You’re missing out on points.”
Digital Marketer: “[URGENT] You’ve got ONE DAY to watch this…”
Jersey Mike’s Subs: “Mary, Earn double points today only”
Guess: “Tonight only: A denim lover’s dream”
Examples of Curiosity For Email Marketing Headlines With High Open Rate
Manicube: “*Don’t Open This Email*”
Grubhub: “Last Day To See What This Mystery Email Is All About”
Refinery29: “10 bizarre money habits making Millennials richer”
Digital Marketer: “Check out my new “man cave” [PICS]”
Digital Marketer: “Is this the hottest career in marketing?”
Examples of Being Funny
Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on a Wednesday.)
OpenTable: “Licking your phone never tasted so good”
Groupon: “Deals That Make Us Proud (Unlike Our Nephew, Steve)”
The Muse: “We Like Being Used”
Warby Parker: “Pairs nicely with spreadsheets”
Examples of Good Offers
Here’s some great examples of email marketing headlines that got a high open rate.
Topshop: “Get a head start on summer”
HP: “Flash. Sale. Alert.”
Seafolly: “A new product you won’t pass on”
Guess: “25% off your favorites”
Rip Curl: “Two for two”
La Mer: “A little luxury at a great price”
Examples of how to make life easier
Syed from OptinMonster: “Grow your email list 10X ⚡ faster with these 30 content upgrade ideas”
Ramit Sethi: “How to email a busy person (including a word-for-word script)”
Digital Marketer: “Steal these email templates…”
And if you don’t have time to write those emails yourself? You can purchase a package and get them done for you! Click on the link here to find out more.
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