There is no such thing as a right or wrong answer when it comes to good content.
Marketers will all give you a different answer.
And they will give you a lot of them!
But there are key goals you are trying to achieve when it comes to your website material.
And especially your posts.
You could be looking at trying to drive traffic.
Or you want to put in backlinks, and develop more shares.
Or you want to get your SEO game up.
However there is one thing all marketers are in agreement on.
The longer your content can keep fulfilling your goal, the better.
It’s much better to have a blog post which is still delivering helpful tips and information to new visitors a month, or even a year or decade after it has been created.
Does this sound far fetched?
It shouldn’t do. You don’t just want your content to be popular.
You want it to be evergreen. Which means its as relevant in 10 years as it is today.
Jacob Warwick described it like this:
“The best evergreen content is the holy grail of content
marketing. It’s that article that consistently ranks well in search and drives
65 percent of your site traffic, even though it was written in 2011.”
So how do you create this kind of content?
Here are some tips to planning your successful evergreen content strategy.
Take Your Time To Create Evergreen Content
It takes a lot more time to create evergreen content because it needs to stand the test of time.
However the rewards are most definitely worth it.
If you create a really successful piece of evergreen content, it can have an impact on your business for years to come.
This can be a repeatable process. You just need to look for what is really populsr in your industry and delivers the best value to your audience.
A great way of getting ideas is to brainstorm.
You need to create content that consistently drives traffic to your site so you get a win.
However, not all traffic is created equal. The challenge is find that balance of what is interesting, sustainable, and relevant to your business interests.