TV might not reflect the real world, but it does generate real publicity.
And, what do a lot of people do when they have finished work for the day?
They go home, put their feet up, and watch the TV. In a lot of cases, for at least a couple of hours every night.
So, securing a TV appearance can be a great way to get exposure for your business.
And the benefits of having your business on a TV show are, it builds authority and establishes credibility in your business.