Did you know there are now over 2 BILLION active users on Facebook?
Yep, you read that right.
And that means that on that platform you are competing against millions of advertisers.
Which equates to thousands of other companies in the same niche as you.
How Do You Make Yourself Different?
Facebook now has something called Messenger Ads.
These give you the ability to reach customers instantly.
What does that mean? An increase conversions and response rates according to Facebook.
How do you use Messenger Ads to increase your sales, conversions, and your leads?
What Are Facebook Messenger Ads?
Facebook Messenger Ads allow users to initiate a text conversation with your business at the the click of a button. It’s that simple.
They allow you to speed up and personalize customer interactions.
Why is this important? Because reaching people faster is key in today’s marketing.
It’s cutthroat out there and you have to before your potential client first before your competitors.
I bet you HATE waiting on an email response.
Well so do your customers. And they want good customer service to boot.
Facebook Messenger Ads, Instead of blasting an ad to thousands, can deliver your custom messages to your audience in the form of a message-based ads.
It means you can reach them in literally five minutes.
Facebook Messenger Ads can specifically help you with personalization and great remarketing.
The new platform also helps with local targeting.
It means you can direct specific, in-store offers to the inbox of local residents with ease.
And they are also great for starting a sales conversation.
This can be, as you know, difficult.
But with Facebook Messenger Ads, you can instantly start real, natural conversations that can help you nurture a potential lead until they convert.
And once you initiate that connection, then you are in your client’s inbox.
There are 3 types of ad
Home section ads
They are designed for advertisers to start conversations with users then they are able to drive interactions which can lead to sales.
1. Destination Ads
These show in your Facebook newsfeed like a typical ad, but have a very different objective.
Usually a Call To Action will be something like “Shop Now,” or “Send Message”:
This ad doesn’t ask your customers to buy straight away, so you won’t scare off cold leads. It is unlike a normal ad which would send people to a landing page.
2. Sponsored Message
You can deliver specifically crafted messages directly to someone’s inbox with these.
3. Home Section Ads
This style of add can help with driving strategic engagements and also keeps the user interested.
It generates real, organic conversations with your customers and potential clients.
It means you can interact with them and make everything feel more personal.
Then you can tailor what you are talking about to their specific need.
Did you know that Globe Telecom which uses these ads, has already reduced calls to their hotline by 50%.
What You Need To Know About Facebook Messenger Ads
Nowadays, customer support is moving towards a messaging method.
You have to have a live chat, otherwise you are missing out on conversions.
The faster you respond, the more likely you are to close the deal.
Would you believe, if you don’t respond in the first five minutes of a customer reaching out the percentage of conversion is reduced by 400%.
This means you must be responding ASAP if you want to find success when driving sales and qualifying leads.
Now, a huge 73% of customers want to talk to companies via live chat rather than email.
And 56% of people don’t actually want to talk to customer service. They would rather message.