Writing a blog post without a call to action is a bit like creating a social post without any photo in it. Or a tweet without a link. Yes, they will work, but they’re a lot less effective than they could be.
Writing a high-quality blog post can be incredibly time-consuming. That’s why if you’re a self-respecting business owner, there’s no way you should be doing that yourself. You have many more important things to think about.
So how do you use blog post calls to action? Writing a blog post isn’t just about writing, editing, formatting, researching, proofreading, backlinking, SEO, keyword, and quality-checking… need I go on?
The main reason for writing a blog post for your website is to generate traction for your brand. They can enable you to illustrate your credibility, show off your validity, and connect with your audience. That’s an awful lot of things you need to think about when writing your blog post.
And did you know that the length of your blog post should really be at least 1100 words long? In fact, if you won’t Google god’s to really respect your brand and you want to try your content, you’re looking at 1600 words long.
Writing The Perfect Blog Post
Writing a blog post for one of my clients usually takes me at least four hours… minimum. And that’s just the writing part. Suppose you’re doing a blog post correctly. In that case, you need to do keyword research, research on the topic, and cross-refer to make sure your writing is entirely unique.
Your ideal client or Rita should never finish consuming your blog post and think, well, what do I do now?. The whole idea of writing your blog post in the first place is to move your audience to a place where they’re actually going to want to engage. Or even better, purchase what your offering.
One way you can do this is by introducing a call to action. And when I say a call to action, I mean something that will give your post a bit of a bang. Something that’s enticing and something that is really going to resonate.
What Are Blog Post Calls To Action?
A call to action is an invitation for your client or your audience to take a specific action. Sound simple? Actually, know it’s more complex. Any self-respecting website should have calls to action literally littered throughout its copy on all of its pages.
And I’m not just talking about pretty buttons with a simple ‘doing’ action on them. I’m also talking about well-written lines of text in and at the bottom of your articles. And when I say articles, I mean your blog post content.
If you want your call to action to be effective, it needs to be a logical extension of what you’re talking about in your content.
You can use your blog post to illustrate the benefits of what you are selling or offering, and you can provide links to relevant articles you have previously written.
But the most important thing is you keep your audience in your universe, and you get your reader to take action at the end of it. This could be a free download, or it could be asking them to view something else on your site. Whatever it is, your call to action should never seem abrupt.
Blogging is an excellent way to reach a vast array of your marketing goals. And you can use lots of different ways to integrate your call to action. Here are five of the best ones.
Five Ways To Use Calls To Action In Your Blog Posts
Facilitate Comments
Use your blog posts to build your community and invite your readers to leave comments. If you ask an engaging question, it just isn’t enough sometimes. You have to actually ask people what they think.
Here’s an example: Have you ever used blog posts to entice your readers to take action? Tell me all about your success stories in the comments below!
Place An Inquiry
I use this one a lot. In a lot of my blog posts, you’ll find that I will invite my readers to contact me if they want a free consultation for their brand messaging. This is a win-win situation for the reader; they get free advice, actionable tips, and assistance in improving their own copy just by contacting me on the link.
Sometimes asking somebody to buy something immediately isn’t always the right option. Did you know an estimated 96% of first-time visitors are ready to buy? That’s because they don’t have a relationship with you yet. So why not invite them to actually get something for free or offer them even better a free download, and then they can get to know you more. And the benefits.
Here’s an example: Would you love to know how to improve the connection and messaging on your website copy right now? Click on this link here, and I will give you a free consultation with actionable tips you can use immediately.
Download An E-book
E-books, guides, and freebies – these are all great, highly effective tools for generating leads. Again I have used this method on some of my blog posts.
Recently I published a post that offered a free brand messaging guide to do your own assessment of how to define your ideal client. This is an excellent blend of detail and simplicity. And again, your reader is getting something for nothing. Who doesn’t want a freebie?
Share On Social Media
Your social media sends a clear signal to major search engines that what you’ve written is relevant and is being read. It’s also defining it as being high quality and of value. Invite your readers to share your posts on social, and it can give you not only exposure but an SEO boost.
Take A Product Demo
If you have any kind of demo or video tutorial or even a case study, these can all be used as great ways to nurture leads. That way, your prospective clients can also see your product in action, and they get to see just how it works.
Join Your Mailing List
Email is such an essential asset to your marketing. If you can get people to join your mailing list, you can capture their attention and stay connected to them. You can also tell them about your offers, discounts and new products and services that you are offering.
Suppose someone has signed up your mailing list voluntarily through your blog. In that case, the likelihood is they will actually check out your emails.
Here’s an example: Want to make sure you know everything there is to know about the latest ways to boost your brand through copywriting? Click here to subscribe to our monthly newsletter.
If you liked this blog post, check out my other blog post on why you need to focus on benefits, not features. Click here now to read it!
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