Why do you hire a conversion copywriter?

You hire me to grow your business. I’m an expert at persuasion. How do you know this to be true? Before founding Media Content Guru, I worked as a journalist and editor all over the world. And every day I had to persuade people, just like you. I persuaded them to part with information, to talk to me, and reveal unique things about themselves.

How I became an expert storyteller…

During my career, I have covered a huge number of stories. From undercover investigations and exposes, to interviewing some of the world’s most famous celebrities, I got to speak to some exciting people.

I’ve been lucky enough to speak to Angelina Jolie, Naomi Watts, Lionel Ritchie, and Nicole Kidman. I helped all of these people sell themselves, their film, album or promotion, in the interviews I did with them. So you see, there really isn’t so much of a difference. It’s just what you are selling that changes.

Working on three continents writing for the best and with the best…

I’ve been very lucky to work and live on three different continents. This has given me a unique perspective on copywriting and communication. It’s amazing how different that can be depending on where you live in the world! Even when you speak the same language.

When I moved to Australia from the UK in 2008 – a country I had never even visited on the other side of the planet from where I grew up, it was exciting and daunting. I worked in women’s magazine publishing as an editor, as well as on the country’s highest-selling newspaper – The Sunday Telegraph. It allowed me to learn how best to tell people’s stories.

A stint working for TV Network Channel Ten followed, as a producer on its morning program – Studio 10. Then in 2013, I moved to help set up the Australian arm of the largest website in the world – Dailymail.com, which has over 300 million unique users a month.

In 2015 I moved to Los Angeles and after working as a journalist and editor, I decided to utilize my skills to assist business owners like you tell your personal stories in a unique and authentic way.

Let me support you as your conversion copywriter…

I have had the privilege of speaking to international audiences, as well as students at some of the leading colleges in the US about my journey and career. And my experience has enabled me to get a handle on what interests and motivates people to buy when it comes to marketing. And what sells. So let me support you in telling the story of your business as your conversion copywriter. So you can show your audience how amazing you are, and let them achieve their dreams, alongside your own.