Social media marketing can be the Holy Grail for your business. A dynamic powerhouse that gets you quality leads, helps perfect your branding and drives sales. But it can also be a time eating, frustrating and non-delivering nightmare. And if you don’t know how to do it right.
Well, the good news is there are some awesome tips to make sure you DO! And if you plan you can not only reach but bust through your goals, see huge growth and maximize your business on social media. Check out these seven tips to create a social media marketing strategy that will deliver a 10X return on investment.
Have Clear Goals For Your Social Media Marketing
Goal setting from the start is smart with your social media marketing. So do it with your social media marketing. And make sure you do it right. You could be brilliant at selling sunglasses. But if you are supposed to be flogging fine art, it ain’t going to work.
This SMART goal-setting strategy will help you be specific, measurable, attainable, relevant and timely with your plan.
What do I mean? Read on.
Specific:
If you have a vague goal like ‘get more business’ for your social media marketing, that is not going to help you. Nail down EXACTLY what you want to achieve.
Measurable:
Make sure you can definitively measure your campaigns. For example, we missed out a goal by 30% helps you see where you went wrong.
Attainable:
If you set a social media marketing goal that is too big, you will end up demoralized, miserable, and frustrated. Yes, you need your social media plan to stretch you. But not so much so you end up stressed out!
Relevant:
Does your goal actually have relevance to your business? And are you trying to build an audience or increase your traffic? Are you attempting to strengthen the brand? Take a step back and consider where you are going with it.
Timely:
Stay on track by setting yourself dates and times. And write them down! It’s amazing the difference it makes when you write something out. Ok, now you have your goal. But what is your ‘why’ and ‘who’ when it comes to your audience?
Who Is Your Customer?
Unless you know who you are selling to, you won’t be able to sell anything. Make sure you know who your buying persona is and then tailor your social media marketing to their needs.
This information will help you do that.
Review happy clients:
It stands to reason your current clients can give you the best insight into who purchases from you. Look at their industries, demographics, and their goals to get on top of your targeting.
Nail down their pain points:
What question does your product answer? How does it make your buyer’s job easier? Because if you’ve got this, you’re onto gold.
Survey customer support:
These people are dealing with your customers on a daily basis. So they can give you great information from the front line on what they want, need, and like.
Choose The Right Platforms
A lot of business owners think they need to have EVERY social media platform to make their social media marketing work. Wrong. In fact, you should concentrate on two. Otherwise, you will get overwhelmed, off-track and confused. And see little return. Here’s how it breaks down:
Facebook is great for an older demographic.
LinkedIn is brilliant for B2B. So which to choose? Take a look at the following:
Who needs you?
If you are selling direct to consumers, then check out Facebook. However, if your audience is younger and more visual, Instagram is better for you. If you are looking at other businesses, then LinkedIn will be your go-to.
Where are the competitors?
It stands to reason if your competitors are on a specific platform, then that is where you should go. Look at what they are doing. Don’t copy them, but use them as inspiration if they are killing it. If a competitor is doing really well on one channel with loads of engagement, then you should focus on it too.
Being good at social media marketing is time-consuming. If you are doing it successfully you need a strategy, and you need to invest time in it. It’s not just a case of a couple of posts a week on your social media marketing. To make it work, you need to be showing up every day, delivering new content every day, and keep it unique on each platform.
Get A Social Media Manager
As I just explained, social media marketing is not a job that can be palmed off on the most junior member of the team who has the least work and has no idea how to do it. At the other end of the spectrum, as the boss, you also shouldn’t be doing it either. You have your business to run. Look for these qualities in your social media manager:
Strategic thinking:
The first thing I do with my clients is work out a strategy. So choose someone who can strategize. You need short and long term goals to make this work. They need to understand how to lay out posts, choose content, and engage with followers in a way that builds toward success.
Organizational skills:
Posting when you feel like it is not going to get you more followers and clients. Make sure they can make a plan.
Branding expertise:
Professionalism and the ability to spell (!!) as well as be the voice of your business is essential in your social media manager.
Deliver Consistently
This is so so important if you want your social media to work. If you are doing blogs – make it once a week every week. If you are posting, make it every day.
The Right Content:
Creating content that interests your customer, makes or breaks your posts. So make sure they want to read and engage in it. Offer value.
Curate content:
If you are stressing out about all that posting, remember you can always post industry information and articles written by others. Just don’t be sales-y.
Woo Those Influencers
Yes, influencers can really help your brand. Research from Twitter shows 49% of consumers rely on influencers to make purchase decisions.
Find yourself some experts in your product and pitch to them about partnerships.
Network:
Reach out to and build relationships with people. Then you can further expand the branding message.
Make them an offer:
Of course, they will want something in return for working with you. It doesn’t have to be money. You can always look at coming to an agreement on something – maybe having your product for free or discounted.
Monitor:
Watch how they post about your brand, and that it’s cohesive to your image. If they tried your product and didn’t like it, it’s best to know! Keep in contact with them work with them.
Grow Your Audience
The more people that see you, the more people that know about you. Then you get more results.
Current customers:
Make sure current happy customers follow your social media. Keep them up to scratch on product updates, new content, and industry information. This is all super valuable. And it could inspire them to buy again if your message is good.
Content fans:
People who run across and digest your content are primed to follow you. Keep encouraging them to get involved in your content.
Paid ads:
Organic is amazing, but you can also opt for paid advertising to grow your followers. Ads are a great way to reach your buyers who might not see your message.
If you liked this post, check out my blog on tried and tested ways to make customers fans of your brand.
And if you could like my FB page – Media Content Guru that would be amazing. Thank you!
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