It’s also super helpful to try and list five writing ideas a day.
Here are some resources:
Amazon’s book previews: Look at chapter titles
Google Trends: Use the explore option for your subject area
Hashtagify.me: Look for variations of your topic areas in hashtag form
Conference agendas: Look at the titles of keynote speeches and workshops
Google’s “searches related to”: Located at the bottom of each search page
Create Topics in Batches
When you sit down to write your blog, you should already have a strong idea of what your topic is.
You should be at the point where you are going to flesh it out.
If you are already researching topic ideas, it’s easier to just keep going.
This is called batching. And it is well known it is more effective to do similar activities. It’s a great productivity tip.
Do this for a few hours until you have enough topics for a couple of weeks.
Then you will have a list of potential articles at hand and you can just start hammering one out. Easy and less stress!
Qualify Related Topics
Once you have created a massive file of blog post ideas, how do you decide what to write about?
Something is either a good or a bad idea.
This is where qualifying topics comes in.
It’s done in two phases – before you publish, and then after you publish.
In both phases you can use data analysis can help guide the process.
Use customer questions, customer surveys, social engagement with existing content, web traffic data, industry trends and thought-leader input all help us to select the best blog topics.
The list is endless which you can use to help you!
Expand Your Audience With Related Blog Post Topics
Fundamentally, with any of your media content marketing, you are on a quest for site traffic.
One way to do this is to appeal to a wider audience.
If your traffic drops off, writing about a closely related idea may expand your reach to more users. So for example, if you have a dog treat brand, you could blog about dog grooming.
Research Social Media
Social media is another great place to source content ideas and you can do it in a load of different ways:
Audit your audience – For additional content ideas, see what your audience is interested in. Check what they publish and which other people they follow and interact with. Or just talk to them directly.
What are they currently struggling with? Ask your audience some concrete questions about different topics.
Take part in Facebook Groups – By joining groups in your topical area (or even founding your own), you can find a lot of potential topic ideas. Follow the discussions to see what people are struggling with.
This will help you find a lot of problems to solve for your audience.
And it gives you a great basis for a blog post.
Check Twitter – Tweets offer lots of information about what people in your niche are thinking about. The platform is also easily searchable.
Even better, you can subscribe to important hashtags and search terms via Tweetdeck. Then you have a live feed of people’s thoughts and can even filter them by engagement and other factors.
Hang out on Quora – Quora is a platform based on people asking questions.
You can use a keyword or topic idea and you will find plenty of things your audience seeks help with.
This will give you lots of input for what to cover on your site.
You can also try Reddit.
Read Your Blog Comments
People will often tell you directly what they would like to hear more about on your blog posts.
Try and answer every comment but also take note of what commenters are saying.
You can even use their questions directly as blog post titles.
People are typing the same stuff into Google, so these are basically key phrases you can base entire articles on.
Check out other blog posts on the same material.
And look at other blogs in your industry and see what readers say underneath their content.
This will usually show you what is missing from your competitor’s articles. If you can fill in that gap, that will give you better authority!