Have you ever visited a website and read the words “welcome to my website! I’m happy you stopped by!” Weren’t you glad that the business told you they were pleased to see you in their web copy?!
What you need to remember is the time that someone is going to spend on your website is limited. So you need to make sure writing good web copy is your priority.
People get bored and don’t want to read irrelevant words. They may also get distracted – by phone call, or by the kids asking them something. That’s just life. That’s why you need to make sure you make every second count when someone is looking at your website and write good web copy.
What To Consider When Writing Good Web Copy
You need to make sure every word, as well as every image and every call to action, has a purpose that’s going to work in your favor.
Your website visitors need to be engaged. Fast. All your web copy doesn’t have to have the same purpose can be used to spark emotions all inform or even entertain and of course, they need to prompt an action.
But if you have material on your website and text specifically that doesn’t have a purpose, you’re wasting your time, and money, and the people’s time who come and visit your site.
So how do you make sure your web copy works at the best level we possibly can?
21 Tips You Can Use To Make Your Web Copy The Best
1. If you want your visitors to feel welcome invite them into the ground by using clear and easy navigation.
2. If you have material or words on your website that don’t say anything concrete, then the reader is just going to glaze over.
For example terms like ‘results driven’ or ‘digital space – now what does that actually mean? Those phrases aren’t concrete.
3.Make sure you use words that enable your readers to imagine what the outcome is going to be if they use your service or product. If they can imagine what that is, and they can believe that they can use whatever you’re offering, then they will buy.
How Do You Make People Stay Longer On Your Website?
People who come to your site don’t really know what you do. They’re checking out your homepage to see what it is that you offer.
So DON’T greet them with any of the following – it leaves them feeling confused, and they just going to go elsewhere:
4. Walls of text are a big no-no. They just make people bored and not want to engage.
5. A cryptic website tagline that doesn’t explain how you are going to help somebody isn’t going to resonate.
6. .If you don’t have any clear call action people often won’t take action.
7.If you have loads of different images and links competing with your text, you’re going to take people’s attention elsewhere. And they will go elsewhere.
How To Make Your Homepage Clear And Concise
8. Make your name, or the name of your company, clear and prominent. If you are one person brand, then use a photograph on your homepage
9. Explain what you do and what you offer and what’s in it for your audience. Dial in on the language of your target audience. Use words that your audience will understand. How do you do that? By speaking to them about what they desire and want and need and get from your product or service.
10.What are the goals of your homepage? Make sure you’re clear in your mind what they are and then make sure you make it clear to your reader.
11. What do you want your reader to do when they come to your website? For example, do you want them to subscribe to your list or do you want them to purchase from you? Once you have established your own goals take everything off the page that is going to take your reader to a different place.
12.Make sure you have information like testimonials, case studies, quotes, and videos that support your product or service. It will help your reader to want to take action.
Be Succinct In Your Web Copy
13.Get straight to the point. Have you ever been in a situation where you’ve gone to a website and you’re looking for a tried and tested method to lose 10 pounds in a month?
Then there are a tonne of other links and articles which are posing questions all to do with weight loss, eating, and exercise, but don’t tell you what you want to know.
You get annoyed and frustrated, and you go somewhere else. Some websites do this because they think everyone else is doing it. Other websites do this because they believe that putting questions all over the website is a better way of timing the Google algorithm.
It’s a way of using a keyword more often which can help with ranking. However you better off giving your reader exactly what they want because they just going to go elsewhere if they don’t get it.
How To Write Web Copy Your Audience Will Love
14. Get rid of self-centered web copy. How can you discover and eliminate web copy that is self-centered on your website?
15. Take a look and see how many times you use the word ‘I’ and ‘we’ in your copy and add them up. Now look at how many times you use the word ‘you’ in your copy.
If you are using ‘I’ and ‘we’ more often, you need to get rid of them and redress the balance. Lean into ‘you.’ Using ‘I’ and ‘we’ is a self-centered way of talking to your prospect. And it will turn them off
16. Are you describing the features of your product or service, but you’re not mentioning anything about the benefits? This is another massive turnoff because people react to how something can benefit them rather than what it does for them.
17.If you’re rambling on and on about your life, what is so wonderful about you, and your philosophy on your ‘About page’ your copy is self-centered. Yes, people want to understand what the theory, ethos and motivation is behind your product or service. But they don’t want to know that when you were 22 you climbed Kathmandu if it has no relevance. There’s not really any need for that.
How To Use Language That Your Client Understands
18. Say ‘you’ll learn’ instead of ‘I’ll show you.’
19.Say ‘you’ll have my undivided attention’ instead of ‘I work with one client at a time.’
20.Today that you need to make sure your visitors are confident about what your process is and what you do.
You can do this by adding more text to your contact page. You can tell them what happens when they contact you, what your process is, and how they can believe you’ll do a good job. Here you can add social proof or a case study.
If you feel comfortable, you can even say how much you charge.
21. Don’t use condescending language. Avoid using phrases like: “If you’re a business owner, you know..” well if I know, why are you telling me I know. If I don’t know should I now feel really stupid I don’t know?!
Conclusion
Want to know more on how you can write web copy that’s going to turn your website into a lead-generating machine?
Contact me here and you can book a free 60-minute consultation by clicking on this link here.
If you liked this post, check out my post on dialling in on your brand voice.
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